Mother related to me as a toddler I would lay on the floor beneath her ironing board and 'pump" her with questions! Simply stated I WANTED TO KNOW!
Curious minds may make the best sales people?!
Through my entire life I have enjoyed the selling process..[ of anything.]
Noted author and sales trainer, Dale Carnegie, is credited in giving the 5 steps in selling:
- Attention ..gotta get their attention
- Interest .. Must build a fire under their butt with supporting facts
- Conviction [ this is the tough one] to get folks believing your message
- Desire bringing the potential customer into being a believer
- CLOSE ..Shake hands, embrace and have a done deal!
A great salesman OBSERVES AND GIVES RECOGNITION WHEN DUE. Recently I was talking to a stranger who sported an MIT gold class ring. I notices the beaver in the ring's design! MIT? The guy was elated when I pointed out my astute observation.
Another time I was at a ball card show in the DC area with Ben & Josh. I recognized this man and said to him ' I know what you do for a living.' He blushed. Bruce Bowen was a Secret Service body guard for George H.W. Bush. I had a picture of him taken in Exeter, NH, when I covered the 1992 Presidential race.
By paying attention to your prospective buyer.. play things to your advantage... and yes, "behind every NO there is a YES! and success on the 5th call. perseverance!
"All set?" Also, "let your appearance aide your message!"
ROBERT LOUIS POTVIN
A MAN WHO LOVES THE SELLING PROCESS
bOX 11
West Brookfield, MA
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