Reagan was, too, a great quoter. But why don't the candidates show their intellectual talents? Is quoting "out dated."
How a candidate "carries himself/herself" is too a quality of leadership. Their persona covers so much of their make-up. Collectively, 'being presidential' is the bottom line. Image-building includes wearing the correct pair of shoes.. and yes, a smile. Kennedy wore a smile like no other.
Who is your presidential choice given the above.
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