MARKETING TO THE SOCIAL WEB 2nd Edition

"The Web has and will continue to change everything. A world of transparent content, mostly user generated, broadband,rich media, and available on multiple devices, continues to evolve.Marketing at its best is the influencing of opinion through compelling content; doing so through the Web will get harder before it gets easier, but the change is gaining momentum.The Web has consumed almost all traditional media: television, print, radio and direct mail and will make marketing a set of dialogues. Companies will have to learn to contribute to these dialogues and share with their customers and potential customers. I've written this book to do just that!

Larry Weber, Buenos Aires